Workshop
How to be Clear: Designing Content for Products
Jonathon Colman
Content design isn't just writing, the same way that product design isn't just making things
pretty. This workshop focuses on values, principles, and systems—the elements of making your
products clear.
If design is "concerned with how things work," (Donald Norman), then content design is concerned with what things mean.
That's why this workshop gives you the tools and experiences you need to make designing content for products easier, better, and more manageable in your organization. You’ll leave with the knowledge and frameworks you need to scale your content design across all of your interactive products, websites, and other experiences as your organization grows.
What we'll cover:
- A complete, end-to-end process for approaching content design for products (mobile apps and interactive websites)
- A process for discovering your organization’s core values—and use them to guide all of your content
- A model for designing content from high-level principles to standards all the way down to individual terms
- A way to conduct—and get the most out of—the design critique process so that you can iterate on your work and build stronger teams
Workshop tickets are sold separately from other conference events.
Outline
Workshop features:
- 95 minutes of lecture (never more than 15 mins at once)
- 220 minutes of hands-on activities
- 45 minutes of discussion
Target audience
This workshop is best for the people who make content happen in your organization: UX writers, designers, information architects, product managers, engineers, and marketers. No prior tech, writing, design, or product knowledge is required.
About the speaker
Jonathon Colman
I lead the global content design team at Intercom in Dublin, Ireland. I'm a Webby Award-winning content designer and a keynote speaker who’s appeared at over 80 events in 8 countries on 5 continents.
Previously, I led UX content strategy for the Platform and Marketplace teams at Facebook. Prior to that, I was the principal user experience architect for REI.
I've been working on the web since 1994 and I'm grumpy that it's not done yet.