Workshop
Transforming your organization with the Business Value of Design
Matteo Barbero, Melissa Dalrymple & Ruth Tupe
Hosted by McKinsey Design
Learn how to measure your company's design performance, how it links to financial performance and
drives change in your organization
As designers, we know the potential for design-driven growth is enormous, but for years its been difficult to prove, let alone measure. McKinsey's Business Value of Design identifies design’s worth and links specific design actions with increased financial performance.
During this workshop, we will deep dive the research, you will take the McKinsey Design Index (MDI) quiz to see how your team and organization stacks up, we'll share global best practices we've observed to unlock the right design actions, and ideate together on how to drive the value of design in your organizations. We'll give you a sneak peak of the next phase of this research focused on Design & Leadership, which will officially launch mid-February. The business value of design opens the design dialogue to discuss how it’s measured and effectively embedded in organizations.
Workshop tickets are sold separately from other conference events.
Outline
Part 1: Value of design—what is it and how is it valued in your organization?
Part 2: Diagnostic—how does your organization stack up? Take the MDI Quiz
Part 3: Generate & share—create a plan and share best practices
Part 4: Ongoing research—Design & Leadership: how can you step up and get involved?
Target audience
From freelancers to small design teams to executive leadership positions. This workshop is meant to equip designers on how to articulate the business case of design to key stakeholders and advocate for design culture within their organizations, changing them for the better.
About the speakers
Matteo Barbero
Matteo is a designer with 8 years of experience in digital projects for media, sports and, travel to name a few. He believes good design lies in the sweet spot between user needs, business goals and tech while maintaining a collaborative, iterative and inclusive process is essential.
Since joining McKinsey, he focuses on digital design for banking, healthcare and insurance clients.
He holds a Master of Science in Computer Engineering, with a focus on Communication and Interaction Design from Politecnico di Milano.
Melissa Dalrymple
Melissa brings design leadership to McKinsey teams and to the Chicago studio. With over 15 years of experience in experience design, design thinking and innovation, she mainly focuses on design and customer-centricity within digital transformations for travel and insurance companies. Previously, she held positions at IDEO, Doblin and Rockwell Group in US and Europe.
Ruth Tupe
Ruth Tupe brings expertise in product design, research, and design education. Lately she’s been obsessed with behavioral science, data science, and cybernetics. Her work often involves deciphering patterns, facilitating conversations, and establishing systems to tackle complex problems. She has extensive experience working in startups, non-profits, and in enterprise, which has led to a broad portfolio of projects — from an IoT product launch, an immersive website on criminal justice reform, to building an enterprise platform to improve organizational data quality.
Ruth is actively involved in her professional association, IxDA, and currently serves as the Director of Communications for the Awards Committee.