Seeing the New Normal - From futures visions to business decisions

The world is changing rapidly - how to stay ahead in this changing and unstable environment? How do we see the everyday of tomorrow?

The exponential speed of technological development makes the future even harder to predict. Making any given future happen often boils down to somewhere between endless iteration of an idea, demographics and to where you were born. And this all leads us rushing towards technoutopian futures, currently dictated mostly by large technology companies.

Many look for the solution from data and metrics. While using quantitative data is an essential part of the puzzle, just looking to data alone can create a false sense of simplicity. Reactionary, incremental thinking can sometimes lead to downright dangerous territory where our actions are based on short-termism while disregarding the crucial questions about who’s affected and why.

The combination of foresight, futures thinking and strategic design gives us tools to build an understanding of the big picture and possible futures. By blending qualitative research with future trends and weak signals on a global level makes it possible to map out desirable futures. These potential directions are made visible and actionable through tools such as opportunity landscape. This transdisciplinary way of working allows us to build new ecosystems for future business development, design and organisational change.