Workshop
Storytelling as a design practice
Emily Campbell & Rachael Kleinman
Hosted by InVision
Join us to explore how you can use the power of stories to increase the impact of your designs.
The most powerful experiences are centered in stories, and the experiences we design are no different.
Stories help us better understand our audience. They help paint a comprehensive picture of their needs, wants, and abilities. Narrative storytelling helps to build empathy, and lets us test our assumptions and designs against real contexts where they’ll be used. And stories help us communicate with others in a universal language, making it easier to form partnerships and collaborate on the big problems we face.
This immersive workshop will explore different storytelling methods and examples of how to apply them in your creative work.
Workshop tickets are sold separately from other conference events.
Outline
After an icebreaker and a brief introduction, we’ll use different storytelling methods to unwind a real-world design problem
- How research can help us understand our customers as character archetypes, a more universal approach to the user persona
- Mapping the customer’s journey as a storyline to identify the feedback triggers that keep them engaged and successful
- Treating interaction design as a dialogue between the individual and the interface, and using that framing to craft designs that are more meaningful and human-centered
Each section will begin with an overview of a storytelling method, practical examples, and tools. However most of this workshop will consist of interactive group work.
Target audience
Anyone who designs products and services, especially those seeking a new framing of their work or who are interested in interaction and product design.
About the speakers
Emily Campbell
Emily is a veteran design and product practitioner. She is currently a Senior Designer on InVision’s Design Transformation team, where she helps teams and leaders increase their impact by maturing their practices and developing a culture of learning and collaboration. She focuses on human-centered design, translating creative strategy into business value, building a culture of leadership, and sharing ownership across disciplines. On the side, Emily enjoys exploring the desert around her home in Moab, Utah with her husband and 3 kids.
Rachael Kleinman
Rachael is a Marketing leader and strategist who has worked with companies like InVision and Hasbro to bring brands to life through storytelling. As Director of Features Content, she crafts narratives that reveal the people behind the user and customer base, building empathy and cultivating a human-centered experience. Rachael is also a mom to two wonderful kids and volunteers her time to support organizations focused on sustainability.