Talk / Identities
Be the Voice of Change: How to spark change in your organization
Tasha Lutfi
Don't just talk about it...be about it! Learn how to spark the change you want!
It’s common knowledge womxn—especially womxn of color—are underrepresented in the technology industry today. This lack of gender diversity carries with it a major opportunity cost. Diverse teams are on average more creative, innovative, and, ultimately, are associated with greater profitability. In addition, being a designer in the technology industry is often a minority group, and with a focus on engineers and developers, there often aren’t initiatives to grow creativity in tech organizations.
As designers and design leaders, how do we bring change to the tech industry to address this lack of diversity?
As a co-founder of Womxn in Design at Microsoft, a group that aims to empower creative women by supporting professional growth and cultivating relationships within and beyond the design community, we aim to create awareness of gender-related issues and elevate the influence of women leaders in design within Microsoft and our industry.
Learn how Womxn in Design was started, key insights into how to spark change and how to take action to bring change to the tech industry.
About the speaker
Tasha Lutfi
I can breathe life into any vision or idea. I once said “show me a desert, and I will create Vegas” signifying my knack to conceive brilliant design concepts from a wasteland. Currently, I am bringing my vision and strategic insights to Outlook Design as a Principal Design Manager.
During my sixteen-year tenure at Microsoft, I was influential in rebuilding MSN several times, streamlining the customer journey and redefining the mobile landscape. Prior to Microsoft, I founded Genesis Se7en, a global design studio dedicated to crafting branding solutions and unique interactive experiences.
Generating awareness of diversity and gender-related issues fuels my passion of elevating the influence of women leaders within the design industry. Using insights gained from over 20 years of industry experience, I am shifting the conversation to challenge the intersection of creativity and diversity.
Follow Tasha on Instagram @designdivvva or www.tashalutfi.com