Design Is A Social Affair

The definition of “design community” is evolving within technology, business and design-led organizational frameworks. In this talk, we take a look at perspectives across several organizational configurations, leveraging qualitative discovery methods, and establish a POV on how Designers may flourish or struggle in context.

One critical focus of this exploration is to understand how the health of design communities may impact the unique benefits of design problem solving approaches which are arguably a key bridge factor in many environments for the integration of Design capability, beyond production.

What is more, as Design integration migrates deeper into organizational structures, how might the hallmark lateral-qualitative approach that Design brings to the table benefit from the intersection with *other* problem solving frameworks? In thinking through how the community functions to solve product and service design challenges in each environment, we can help the audience develop their own POV and strategy for design contribution within their work-a-day contexts.