Designing future mobility experiences

The talk will show the design process of designing future service experiences and what new user interactions are possible and can be conceptualised in a world where the passive mobility experience (where the users don't drive) becomes as important as the active experience today. To make this all tangible for the audience and not to an abstract I will give visual examples together with the process and interaction principles to show the insights, learnings and key takeaways for the audience.

The talk shows how to remove pain-points in mobility through a human-centred and iterative design process that included immersive prototyping from the beginning.

In my talk, I will put a focus on the prototyping of both digital but also physical elements in interaction design. Using the vehicle/context itself for brainstorming, prototyping and proof of concept, for instance, can boost the empathy with your users. The talk will highlight documentation of an iterative design process that was done a lot in the vehicle itself and while driving for instance.

The talk will show new questions in mobility that are rising and how they can be solved. For example: "How can we democratise the journey planning process?” The project will give an insight on how curated mobility services can be built upon mobility as a platform and how in-car delivery gives the user new opportunities to have a more seamless interaction when travelling with multiple passengers. Furthermore, the talk will show how the vehicle can be a digital companion that is proactive and part of the group that is travelling. My presentation will highlight how I interaction design can drive new hardware requirements: showing a VR/AR vehicle side window that is built on peoples problems on long-distance travelling: missing exciting moments and forgetting what they found interesting on the way and want to remember.

The goal of the talk is also to shifts peoples perspective when it comes to designing experiences in mobility and how human-centred design can drive automotive innovation. All in all the audience should understand that in a world of self-driving vehicles and passive mobility experiences the experience needs to be designed inclusive and enable an equally good user experience for all passengers - not just the driver.