Talk / Mobility
Faster horses: how to make "Mobility as a Service" a reality
Julien Bouvet
A major buzzword, Mobility as a Service (MaaS) has yet to be transmuted from shiny powerpoint
presentations to end-users reality. How designers can verify business analyses, prove its usefulness,
create relevant solutions and transform single-mode centric services to intermodal companions?
You may have read about it: on the news, in some comprehensive business review, someone may have forwarded you a lengthy presentation; you may even be one of the precursors —as a designer or as a user. MaaS, or Mobility as a Service, has been the 2019 buzzword in transportation. From Uber to Google Maps, from Citymapper to Blablacar, from incumbent startups to car maker consortiums… Everyone has a say in this subject and position itself as the goto service for everything-that-will-move-you-around.
Even us at SNCF E-Voyageur, the digital arm from a french stated-owned railroad company. Heck, we have the audience, we have the legitimacy but how do we change user habits from a single, so-called "mono-segment" travels to the glorified intermodal one?
This is how we tackled this problem in changing socio-demographic times.
About the speaker
Julien Bouvet
I'm a CX Manager and practitioner based in Paris, working for e.Voyageurs SNCF on micromobilities, daily commutes and door-to-door transportation.
I lead teams design and improve digital products with a particular focus on lean implementation, tooling, and growth in a tech environment. Past experiences include both B2B and B2C projects stretching from pure marketing SaaS webapps to end consumer native applications; from large companies to startups.