2-7 FEBRUARY 2020

Undesign: Designing in the Anthroposcene

Ben Reason

Un-design, is there a role for design in the essential task of reducing human impact on the planet and dramatically reducing consumption whilst growing prosperity.

Design has played a key role in the development of our industrial consumer society. Given the climate and environmental emergency this society is not sustainable in its current form - let alone to bring millions more people up to western standards of living. We need to dramatically reduce our impact and part of doing that has to be simply consuming less. Can design adapt and play a valuable role in making this a transition rather than a crisis?

There is emerging thinking that shows us some directions. The voluntary simplicity concept and prosperity without growth economics talk about how we can prosper as a species doing less, consuming less and measuring value in different ways than GDP. It is possible to imagine a life of lower consumption with less speed, stress and waste. We could work less time, create more leisure time and spend it on more valuable things.

My hypothesis is this is a desirable state but we con't know how to get there. To do so there could be a role for design to help people in the transition in a similar way to how designs helps people adopt and consume. I think this would need to be a more collective, collaborative form of design.

The challenge for designers is that we too must make a transition. Can we play a role in re-focussing our clients and large organisations or do we need to step into new roles in new emerging communities?

About the speaker

Ben Reason

I am a founder of Livework, a service design studio based in London, Rotterdam and Sao Paolo. Livework is a pioneer of Service Design and remains proudly independent. I am a co-author of two books; Service Design: From Insight to Implementation and Service Design for Business. I have been part of leading the use of service design in government and public services and the use of service design by industrial firms to help them transition to services. I have, since Livework's inception, been facinated by the potential for service thinking to transform the relationships between people and between people and the material world.