Reality makers - creating the pixels of a safer future

The brief: In less than 12 months make the world a safer place, share years of climate science, multiple strategies, deliver to a Climate Action Plan, challenge assumptions and make new things.

I’m going to share the way we have mashed up strategic scenario planning with design to form a future design practice helping 13,500 people design insurance in the turbulent future posed by climate change.

I will take you on a journey to 2030, you’ll join our customers in a world shaped by a 2-degree climate change, hearing and experiencing some of the objects from that world. You will experience the pixels of tomorrow.

We made 4 Climate Change scenarios – they are design artefacts, evolving over time – they are ‘future experience engines. Using them has helped us become more decisive and act faster in ambiguous and turbulent futures.

As you experience ‘Swedish Plant Based meatballs’ and D’artagnan, I’ll share we have changed as designers, and how it has provided new ways of relating. I’ll show you how we are rethinking, rehearing and reframing safety, mobility and shelter. You can see how it’s changed the way we ideate and changed how we listen both internally and externally.

Unlike stories our Climate Change futures are plausible, built on insights, trends and expertise from inside and outside our business. Unlike video or PowerPoint, they are experiential - to join and share, using touch, sound and visual elements. They are future design artefacts that help our stakeholders challenge assumptions and contribute their expertise in new ways.

Some of our biggest surprises have been the power to tell stories of the future that are positive. To change the narrative of bad and good to frame problems in new ways. I’m going to show you how in this practice and in the designs of interactions with our customers, we have brought ‘making’ back to the heart of the business and made our stakeholders reality makers in a safer future.